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Van Overbeek
Makelaars.
Van Overbeek is a well-known regional real estate agency. Brand awareness is not the challenge. However, the brand lacks character, and the people behind it are hardly visible. We started by creating a series of videos and new brand films that increase social engagement, give direction to the brand identity, and position Van Overbeek as an experienced real estate agency with character.
BRANDVIDEOS | SOCIAL SERIES | EMPLOYER BRANDING
We produced over 60 videos in less than a week.
"Dat scheelt."
Everyone knows what a real estate agent does, so there’s no need to explain that. But what if you had to do everything yourself? What could go wrong? It’s better to just call Van Overbeek, that makes things a lot easier. And a new tagline was born.
Character.
Van Overbeek has a strong relationship of trust with its target audience, but the brand could use more character. We developed three different social series that highlight this character while reinforcing that trust: The People Behind the Agent, Into the Neighborhood with, and Neighborhood Talk.