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Ready for Change
Ready for Change is a rehab clinic, meaning they work with people on a daily basis. However, the existing videos and communication were quite distant and lacked emotion. We developed several video concepts that the target audience can truly identify with.
COMPANY VIDEOS | SUCCESSTORIES | TESTIMONIALS | CAMPAIGN
Finding the right shoot location is key.
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Company
film.
What can I expect if I take this important step? Who will help me? Am I actually addicted?
The women of RFC provide the answers.
Succes
stories.
The world of addiction is a sensitive one. Testimonials from former clients are almost impossible to obtain. That’s why we came up with a solution: real stories, portrayed by actors. This way, the emotion and narrative are preserved while remaining relevant and relatable for the target audience.
Wake up.
We developed a striking slogan and portrayed addiction in a confronting way, without showing any addictive substances.
Work that
feels good.
We asked three employees about their reason for working at Ready for Change. Inspiring, motivating, and personal.